The American Airlines partnership began in 2006 as primarily an awareness partner for St. Jude Children's Research Hospital promoting the airlines' s support of the Thanks and GivingŪ campaign. Their effort to support St. Jude during the holidays has annually been through a full page color ad in their priority magazine, American Way, in November or December. In addition to the Thanks and Giving print ad, American Airlines supports St. Jude by promotion of the Thanks and Giving movie trailer shown on their US originating flights during December. Now, with the newly merged airlines of US Airways this continued support of Thanks and Giving through print advertising and in-flight video messaging will increase the American Airline's awareness of 4.2 million monthly customers to new heights!
In addition to annually supporting St. Jude during Thanks and Giving American Airlines will be the exclusive airline for this year's St. Jude Give thanks. Walk. as a National Series Sponsor on November 22, 2014.
To join the American Airlines national team:
- Select your local American Airlines team from the list below.
- Or – when registering for your local event – choose "Form a team" and select American Airlines from the National team drop-down list.